Rx OTC Awareness Week

D.A.R.E. Takes Unprecedented Step to Tackle Teen Prescription Drug Abuse

With Weeklong Initiative Designed to Educate and Eradicate

“Rx OTC Awareness Week” to Take Place February 22-28 Nationwide

With Comprehensive Parent Education Programs and Community Medication Disposals

Los Angeles, CA (Date) — Drug Abuse Resistance Education (D.A.R.E.) officers and community leaders nationwide are joining forces with medication lock-box developers MedSafe in a weeklong effort to curb the biggest problem facing our youth today – prescription and over-the-counter drug abuse.  Scheduled to take place nationwide February 22nd through 28th, D.A.R.E.’s “Rx OTC Awareness Week” is the first-ever program of its kind designed to educate parents on the dangers of prescription drug abuse.

With 2,500 children ages 12 to 17 trying a painkiller for the first time every day, free D.A.R.E.- hosed events organized in neighborhoods around the country will educate parents about the teen prescription and over-the-counter drug abuse epidemic, while offering practical advice for ensuring their children’s safety.  The events will also offer communities a safe, environmentally friendly way to remove unused or expired medications from their homes, thus removing the “temptation in the medicine cabinets” across the country.
“The prescription and over-the-counter drug abuse problem among our country’s youth is the most prevalent one we’re faced with as parents,” said Frank Pegueros, Executive Director and Chief Operating Officer of D.A.R.E.  “Rx OTC Awareness Week” will be the most comprehensive initiative ever assembled aimed at curbing the teen prescription drug abuse crisis.  By mobilizing parents nationwide through impactful, grass roots, educational programs and by encouraging them to remove unused or expired medications from their households, we plan to create a long-lasting movement designed to crush this epidemic.

A report by the National Center on Addiction and Substance Abuse found that nearly half of 17-year-olds surveyed said they had at least one friend who abused prescription drugs.  D.A.R.E. also reports that almost 90% of the prescription drugs illegally obtained by teens come from their own homes.  In a 2006 survey, the Office of National Drug Control Policy reported that more than 2.1 million teens abuse prescription drugs.

With “Rx OTC Awareness Week”, D.A.R.E. hopes to educate at least one million parents,

collect over one million pounds of medication, and raise $1 million to fund drug abuse

prevention programs nationwide.

MedSafe, program sponsor and creator of a state-of-the-art prescription medication lock-box, recently partnered with D.A.R.E. to curb the problem where it most frequently starts – at home.  “We’re proud to be a part of this historic campaign, and we believe it can provide a powerful “1 – 2 punch” to the epidemic- a solid, hands-on education presentation for parents, and a drug drop off to help cut off the medicine cabinet drug supply”, says MedSafe Chairman Michael

Rebando.  “We obviously can’t go into every home in America to make sure medications are

secure, but with the help of D.A.R.E., we can encourage families to come to these events with their expired or unused medications and learn to become part of the solution.  We’re excited to team with D.A.R.E. to promote across-the-board awareness for this issue and take proactive measures to save our children’s lives.”

For more info please visit www.rxotcawarenessweek.com

LOCAL EVENT INFO Rx/OTC Drug Drop Off and Informational Session for Parents

WHEN: March 4, 2010 (Drug Drop Off from 6:00PM – 6:30PM)

WHERE: Ross County Law Enforcement Complex

28 N Paint Street

Chillicothe, Ohio

HOSTED BY: Officer Preston (Chillicothe PD) and

Deputy Groves (Ross County Sheriff)

About D.A.R.E.

D.A.R.E. was founded in 1983 in Los Angeles and has proven so successful that it is now being implemented in 75 percent of our nation’s school districts and in more than 43 countries around the world.  D.A.R.E. is a police officer-led series of classroom lessons that teaches children from kindergarten through 12th grade how to resist peer pressure and live productive drug and

violence-free lives.  Through constant re-invention over 25 years, D.A.R.E. has evolved to be more than just about resisting drug abuse.  New D.A.R.E. programming on Internet safety, prescription and over-the-counter drug abuse, and cyber-bullying is empowering today’s kids to handle contemporary challenges to their safety and health.  www.DARE.org

About MedSafe

The MedSafe is the first-ever electronic lock-box designed to safely and conveniently store prescription medications.  Fitting easily into most existing medicine cabinets and holding up to 15 bottles of prescription medicine, the state-of-the-art lock box features 19500 changeable combinations and is the perfect defense against prescription drug abuse among children.  The MedSafe can be easily affixed to the inside of almost any medicine cabinet with four self-tapping screws included with each unit, and can also be stored in a dresser drawer, kitchen cabinet or closet shelf.  The MedSafe is available for $59.95 and a portion of all proceeds will support prescription drug abuse awareness programs and events.  To learn more about the MedSafe, please visit www.helpsafeourkids.com.

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